Greetings. Sorry I have not posted in quite some time. I am busily preparing to take the GMAT in April.
I wanted to share with you that I recently wrote an article for Marketing Profs, one of the best online sources for Marketers (I think so highly of them that I have been writing for them since 2003 and gladly sing their praises every chance I get). The article is about creating purposeful content. You can view the article here.
There is a lot of content online – it could be in a blog, corporate website, online media channel, etc. I would say, unfortunately, a lot of it is ineffective. Any content should have a purpose before it is posted, otherwise, what is the point of putting the content out there, right? Think about the content you read – what do you like and don’t like about it? Anything we do, we should always do it by “keeping the end in mind”. Does that sound familiar? That’s one of Dr. Stephen Covey’s credos. It’s all about imagining what your goal, fulfilled, would look like and working backwards from there – putting things in place to achieve that goal. The ultimate purpose or goal for content should be providing value to your audience and helping them in their daily lives.
Let me know what you think of the article. Let me know what you look for in great content and when you read an article what is it about that article (online or offline) that makes you want to read it.