To many people, Labor Day signifies the end of summer. To me, the changing season, such as the weather cooling down or leaves changing color, football and baseball playoffs signify the end of summer. Baseball playoffs start on September 30th this year. In baseball, the "utility" player, by definition, is one who can play many [...]
There are many opinions about content gating these days. There have been LinkedIn Group discussions about it as well as blog posts debating or trying to visualize it. I recently asked marketers on a LinkedIn Group discussion about content gating. I posed three questions - (1) Are you gating content? (2) What content types do you [...]
A few weeks ago I had the honor of being the guest on #AtomicChat, which is hosted by Atomic Reach. The chat occurs every Monday evening at 9pm EST. I encourage you to check out the chat especially if you are interested in how to be effective in social media and content marketing. The subject [...]
I remember when Bill Lee's post in Harvard Business Review came out in August 2012. There was outrage in the marketing community. Well, how could there not be outrage? The title of his post was "Marketing Is Dead". He was right - traditional marketing is dead. This is where I diverge. Mr. Lee notes "Traditional [...]
