How Can You Help Me?
That’s what your target market wants to know.
There’s a lot of noise in the marketplace and you have less than eight seconds to make a good impression. You can’t do that without having a clear, consistent and solid story that explains who you are, what you do, and why people should care about you.
To create an authentic story that resonates with people and causes them to act, you must be crystal clear about what unmet need you provide to customers.
Today, you need to live and breathe customer centricity to be able to survive and grow. You must make your customer the central focus of your operation. That means knowing who your customers are, their pains, what motivates them, and what drives their behaviors, so you can create and enhance the experiences they want.
This is important because customer experience is overtaking price and product as the key brand differentiator.
It is paramount that tech organizations not only align their marketing and customer experience initiatives to create experiences that their customers want but also convert customers into loyal customers and then into lifetime brand advocates.
The game doesn’t end once you acquire the customer. Customer value and growth is in the post-purchase phase: retaining the customer, driving customer loyalty, and creating lifetime brand advocates.
Customer-centric CEO’s believe that their businesses should revolve around customers and realize their corporate growth depends on understanding, helping and partnering with their customers in a lifetime relationship to drive value and growth.
At M4 Communications, we believe the customer should be the focal point of an organization. We also believe that it’s the experience you deliver to your customers that will differentiate you from your competition.
M4 Communications is a strategic marketing and customer experience consulting firm.
In sports, there are two kinds of coaches. The coach who has a system that tries to fit the personnel and the environment into it. And, the coach who uses the strengths and attributes of their personnel to adjust or modify their system to achieve maximum performance.
M4 Communications is led by founder and digital marketing and customer experience veteran, Sue Duris. Sue writes and speaks about digital marketing, customer experience, employee engagement and tech startups.
M4 Communications believes in using the strengths of our clients to identify opportunities where they can become customer-centric, as opposed to using a cookie-cutter approach that doesn’t fit who they are.
It is only when an organization is customer-centric that it can create great experiences for its employees and customers.
We help tech organizations become customer-centric so they can build powerful customer experiences by helping them use their own strengths to convert customers into passionate brand advocates, resulting in steady and sustained corporate growth.
We go one step further. We help tech organizations become customer-obsessed!
We do this by:
–Partnering with you to help you create and implement a marketing and customer experience strategy that fits your business and delivers the results you want. We collaborate with you on the right messaging and positioning, content, programs and performance metrics that enable you to grow.
-Helping you engage your employees and customers to drive customer retention, loyalty and advocacy to create value and growth.
-Helping you integrate best practices into your existing culture and infrastructure so that you are continuously enhancing the experience you deliver to your customers.
M4 Communications helps you develop and implement a suite of solutions that empower you and your customers.
The result is brand growth and depth. Seamlessly. Effectively. Purposefully.