Hand placing the final puzzle piece, symbolizing achieving product-market fit.

Mastering Product-Market Fit: A Startup’s Guide to Growth in 2025

by Sue Duris in Customer Experience, Product-Market Fit, Voice of the Customer 0
It's time for refreshed insights on Product‑Market Fit (PMF). If you’ve read my earlier version, this one will feel familiar—but with freshly baked data, investor realities, and real-world examples that reflect where we’re at in 2025. After building VoC programmes for several tech startups, I've seen a troubling pattern: founders obsess over product features while ignoring [...]
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Red dice showing 'Win' and 'Lose' with reflections, representing win-loss analysis for customer experience and business growth

The Ultimate Guide to Win-Loss Analysis for CX and Growth (2025)

by Sue Duris in Customer Experience, Win-Loss Analysis 0
Introduction Win-loss analysis is one of the most powerful tools a customer experience or marketing leader can use to understand why deals are won or lost, improve customer journeys, and drive strategic growth. While metrics like NPS, CSAT, and CES tell you how satisfied your customers are, win-loss analysis explains why customers make the decisions [...]
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