User research has become much more vital. Organizations now realize how valuable research is to understanding behaviors and needs of users and taking those insights and making informed decisions to drive customer value and corporate growth. Research must be organized and managed in such a way that it can be used to its fullest potential. [...]
When CX teams conduct customer and user research, they use everything in their tool kit to understand customers and this understanding informs on the decisions they make to improve customer experiences. Qualitative and quantitative research make up this understanding. There are two components to this research - desk, or secondary, research and primary research. Desk [...]
Welcome to M4 Communications' Five Customer Experience Trends to Drive Value in 2023. Before we dive into this year's trends, let's review the state of Customer Experience from last year. EPSON scanner image State of CX in 2022 2022 was all about deterioration of customer trust. There was a stat a few years ago that [...]
Welcome to M4 Communications' Five Customer Experience Trends to Watch for in 2022. As we normally do before we dive into this year's trends, we take a look at the state of Customer Experience last year. EPSON scanner image State of CX in 2021 2021 was about issues in the supply chain. The only thing [...]
Prior to social media and digital tools, it was a challenge to understand who the customer was and what they wanted to satisfy their needs. Even with all the social and digital tools to help us get close to customers, learn from and listen to them, and engage with them, we still are behind to [...]
Welcome to M4 Communications' Five Customer Experience Trends to Watch for in 2021. Before we dive into what's in store for this year, let's take a look at the state of Customer Experience. If we were at the beginning of 2020, no one could have predicted how upside-down, sideways, diagonal our lives would become at [...]
Welcome to M4 Communications' Five Customer Experience Trends for 2020 To Watch. This has become an annual event here at M4. But before we dive in, let's take a look at where we are with Customer Experience. The Current State of Customer Experience So, where are we with Customer Experience (CX)? The answer to the [...]
The 7th annual CX Day is on Tuesday, October 1, 2019. It's always an exciting time for me because it's when we celebrate customers, the customer experience (CX) profession, and each other. Last week, I was a guest on a twitter chat and I said just that, and we should treat every day as CX Day. [...]
I love this time of year. It's the time of year we reflect on the journey we've taken and the journey we've yet to take. It's also when we hear many prognostications on predictions and trends. So before I provide you with the key customer experience trends for 2019 - which has become an annual [...]
I had a wonderful time in October participating as ICMI's first guest on it's new show, First Friday Fireside Chat. You guessed it - the show is on the first Friday of each month on Facebook. The show covers all things customer service and beyond. We talked about customer experience (CX). I was asked about [...]
I had a boss years ago who had a fetish for change. He wanted to change things that in his mind weren't working. There's no problem with change. Change is good. It's good to clear out the old to make way for the new. In fact, this is an idiom that Steve Jobs used on [...]
Recently, my husband and I went to Amsterdam. We visit one new country every year. This year was the Netherlands. We immersed ourselves in the culture for three days. It was a delightful trip. We also visited the original Heineken brewery. While brewing operations are no longer at this plant, the tour was amazing. It [...]
The 6th annual CX Day is on Tuesday, October 2, 2018. CX Day, a Customer Experience Professionals Association (CXPA) initiative, is celebrated across the world on the first Tuesday of October. The day is an opportunity to recognize the professionals and companies that make great CX happen. There are online events like webinars, twitter chats, and [...]
Until recently, getting a prospect’s attention was kind of a crapshoot. We had to depend on our own guesstimates of what the buyer wanted, buy analyst reports to get a general idea of the market and competition or rely on competitive and market intelligence from sales. Fast forward to today. We have a variety of [...]
Net Promoter Score (NPS) has been a hot topic ever since it was developed 15 years ago. Depending on what side of the fence you're on, you might or might not hold a lot of value in the metric. Recently I participated with some of my customer experience colleagues in a blog post discussion of [...]
While I write and speak about customer experience, I write and speak about diversity and inclusion, too. One thing is clear. Diversity and Inclusion is a business issue and it is linked to Employee Engagement. In fact, diversity and inclusion drive employee engagement. Let's look at some data points. The Numbers Have It Gender-diverse companies are [...]
I had a conversation with a colleague recently about customer trust and it got me to thinking about it. We are so focused on making the sale, reducing churn and growing the business that it seems customer trust is an after-thought. Yet, we must first develop relationships with customers and earn their trust for them [...]
Improving your customer experience (CX) requires more than just listening to your customers. You must understand your data and what is behind the numbers before you can take action to optimize the CX. The old management adage, you can't manage what you don't measure, applies very well here. In a 2016 study conducted by Forrester, [...]
2017 wasn't kind to Customer Experience. In a phrase, customer experience underachieved. In its Predictions 2018: A Year of Reckoning report, Forrester noted that based on data from its 2017 CX Index, customer experience had plateaued or declined for most industries and companies. It reasoned that while customer experience had some early wins, it wasn't [...]
I remember a host of a podcast I was the guest on late last year asking me how I could gauge what a great customer experience was. I said that the key to finding out how good your customer experience is is to ask your customers. We are now in an age where companies compete [...]
Before starting to write about customer experience trends for 2018, I wanted to get a lay of the land. I love when I hear more executives say customer experience is crucial to their company's business strategy. In 2015, Accenture reported that 41% of respondents it interviewed said that customer experience was critically important to its [...]
This week, I read an online comment that Customer Experience is a part of Customer Success. Customer Success professionals believe customer experience is a subset of customer success. Customer Experience professionals believe customer success is a subset of customer experience. Each discipline has its own idea. The Customer Experience vs. Customer Success debate has been an interesting [...]
Thanksgiving is this Thursday in the US and it's a time for reflecting on who and what we are thankful for in our lives, and hopefully expressing that gratitude somehow, in some way. We have similar events to thank our customers such as National Customer Service Week (first full week of October) and [...]
CXDay celebration is on October 3, 2017. It's a time to celebrate customers and a time to reflect over the past year and realize just how far we've come. We've come quite a long way since the first CXDay in 2013: -Customer Experience (CX) is now a top priority for many companies, according to recent [...]
I heard someone say recently that delighting the customer is the same as meeting a customer's needs. That is incorrect. By definition, delighting customers means exceeding their expectations. That's different than meeting customers' needs. I understand why they would think the two are interchangeable. Being able to delight the customer is the holy grail of the [...]
Last month, I had an unpleasant experience with a fairly large brand. I contacted the brand on Twitter. While the brand responded to me in less than an hour, it wanted me to call into customer service. But wait a minute. Didn't I just reach the brand? Didn't I just contact them for help? Why [...]
I've written about how the Customer Experience (CX) responsibility does not lie in one group, rather it is an all-encompassing organizational endeavor. According to Wootric, the best way to ensure a sound CX program is when companies take a cross-functional team approach. Sales is a key part of that cross-functional team approach. Sales contributes to CX in [...]
I had the wonderful opportunity to attend the Growth Marketing Conference in San Francisco last week. If you work in growth marketing, attend the conference at least once. I was happy to hear that the conference was going to be all about engagement and relationships. This makes sense because growth marketing is all about engagement and [...]
By now, you've heard about the popularity of Influencer Marketing. It's so popular that many organizations are including influencer marketing initiatives into their marketing strategies. Linqia, in its The Value of Influencer Content 2017 report, cites that 86% of marketers use influencer marketing to add more power to their content marketing engines. The ROI is [...]
I've been reading posts about how Customer Experience is the new Marketing. Is it? The Difference Between Customer Experience and Marketing The definition of Marketing, per Merriam-Webster, is: "the process or technique of promoting, selling, and distributing a product or service" Dr. Philip Kotler defines Marketing as “the science and art of exploring, creating, and [...]
I cringe when I hear Marketing should own the customer experience. Two recent reports appear to back up this claim though. A report from the Economist Intelligence Unit and Marketo revealed 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020. Walker Info released a report that says [...]
Each year when I read an annual Customer Experience report, my wish is that Customer Experience finally makes it into the mainstream. I remember reading the findings from Accenture's 2015 B2B Customer Experience Report. I was encouraged to read that approximately eight in 10 executives believe delivering a differentiated experience links directly to business results [...]
The startup world is very exciting. It is also very challenging. All you have to do is watch a few episodes of HBO’s “Silicon Valley” to see it in action. Similar adjectives can be used to define startup PR. Exhilarating, yet frustrating. You are regularly changing on a dime, which requires you to create a [...]
I have done my share of reading about who owns the customer experience and who should own it. There are two schools of thought on who should own the customer experience. Some think it should be one functional group that owns the customer experience. Which group should it be? Marketing? Customer Success? Sales? Another customer-facing functional group? [...]
As many of you know, I have spent the last two years in a rigorous two-year MBA program at UC Irvine. I graduated with my MBA this past June. While the grand result of my MBA studies was a degree, there was another result, an accumulation of more than 21,000 emails of various content types [...]
Did you know that by 2020, customer experience will overtake price and product as the key brand differentiator, and Bain & Company says it’s 6 to 7 times more costly to acquire a new customer than it is to retain one? So, if it’s really 6 to 7 times costlier to acquire a new customer [...]
For marketers to be successful, they can’t muddle through with blinders or rose-colored glasses on. They must be informed and know which marketing activities work, and which don’t. That means understanding the mechanics of measurement. Marketing and measurement are like lock and key. You need both to be successful and grow. Unfortunately, some marketers still [...]
Recently I was talking with my pal, Robert Scoble, about startups, content, leaving 2014 and going into 2015, so it got me to thinking, what can startups do now to help them create wins for 2015? This list of 5 Wins for Startups to Achieve Growth in 2015 will get you moving in a direction [...]
I consider myself a student of life. I always want to be in learning-mode so that I can improve and can continuously add value to those I help: clients, potential clients, and colleagues, to name a few. As Carol Dweck notes, in her amazing book, Mindset, that’s the growth mindset—changing, growing, and stretching oneself through [...]
In Part I of "How To Conduct Win-Loss Analysis To Achieve Strategic Growth", I discussed the pre-interview and interview phases of Win-Loss Analysis. The post-interview phase is the most important element of the Win-Loss Analysis process. During this phase, you will gain insights on how to actually improve your processes, and as a result, better [...]
I have been involved with Win-Loss Analysis from the product and sales sides since the mid–1990’s and have written about the subject since 2009. To this day, I do not understand why more companies aren’t conducting win-loss interviews, analyzing results and implementing lessons learned. When I speak with companies, many think they know the answers [...]
On October 7, 2014, Customer Experience (CX) professionals celebrated #CXDay for the second year in a row. The event, put on by The Customer Experience Professionals Association (CXPA), is an all day celebration of Customer Experience around the globe. It brings together companies and people that are creating great experiences for customers. Where Does Customer Experience Fit? [...]
To many people, Labor Day signifies the end of summer. To me, the changing season, such as the weather cooling down or leaves changing color, football and baseball playoffs signify the end of summer. Baseball playoffs start on September 30th this year. In baseball, the "utility" player, by definition, is one who can play many [...]
There are many opinions about content gating these days. There have been LinkedIn Group discussions about it as well as blog posts debating or trying to visualize it. I recently asked marketers on a LinkedIn Group discussion about content gating. I posed three questions - (1) Are you gating content? (2) What content types do you [...]
I love the excerpted video (below) of Kevin Spacey's keynote at the 2013 Edinburgh International Television Festival. In it, he discusses the House of Cards genesis as well as how powerful content is. There are some important takeaways. First, Spacey notes that "the audience wants the control" to view the content they want when they [...]
This month, eMarketer published a post citing results from an April 2014 study conducted by VisionEdge Marketing and ITSMA. eMarketer noted that 85% of marketers worldwide said the pressure to measure marketing’s business value and contribution had increased. eMarketer cited another study in the post, one conducted by ifbyphone in May 2014, which indicated that much of [...]
Marketers, remember the old acronym that defined a marketer’s job? AIDA. Our task was to generate awareness, create interest, build desire, and cause a buyer to take action to purchase a product. Until recently, getting a prospect’s attention was kind of a crap shoot. Marketers had to depend on their own guesstimates of what the [...]
You've read about the benefits of content marketing. You've even read case studies of companies who have achieved amazing success using content marketing in their overall marketing strategy. But, are you convinced content marketing will help your small business? Did you know that Content Marketing is the number #1 strategy used by marketers? It's not [...]
By Nicole Yuen It's the summer and as the weather heats up, it's a perfect time to "check-in" to ensure that your marketing is on fire to end 2014 with a bang. Use this 11-point checklist to ensure a successful mid-year marketing check-in and your marketing is on track. 1. Conduct a mid-year content audit. [...]
I have a cube on my desk that reads "the purpose of life is a life of purpose," which to me translates as "we should be doing everything toward a greater good." I have always been a fan of Dr. Stephen Covey and his phrase "begin with the end in mind." It has had a [...]
There's a lot of content out there. In fact, the amount of online content seems to double every couple of years. With the plethora of content already available, more businesses continue to jump on the content marketing bandwagon. For some clarity on the situation, check out these stats. According to a joint 2014 B2B study [...]
By Nicole Yuen We seem to go through peaks and valleys with information overload in our society. And the one who picks the short straw is the content consumer. They end up having to sift through a lot of bad content to get to the good stuff. And, combined with the fact that an average [...]
A few weeks ago I had the honor of being the guest on #AtomicChat, which is hosted by Atomic Reach. The chat occurs every Monday evening at 9pm EST. I encourage you to check out the chat especially if you are interested in how to be effective in social media and content marketing. The subject [...]
Retention marketing efforts don’t receive nearly the attention that customer acquisition efforts do. For many companies, that’s a big mistake that results in a lot of missed opportunities. Why? For starters, here are a few stats: According to Bain & Company, it costs 6-7 times more to acquire a new customer than retain an existing [...]
Last week I read a Wall Street Journal post by Jessica Livingston entitled "Why Startups Need to Focus on Sales, Not Marketing". While reading the post, I kept on remembering a line from one of my favorite films, Taps, where the lead character's father says to him, "Let me tell 'em it was growing pains [...]
One thing I like about engaging with my social networks is being able to ask questions and get people’s thoughts on issues, problems, and trends. Recently, I asked on Twitter, “Do marketing and sales still have trouble working together?” The answer was particularly telling: “No. They just do it badly.” In many organizations, the challenge [...]
Creating and implementing an effective social media strategy is the key to global brand awareness and support for nonprofits and causes was the theme of Social Media on Purpose 2014 (#SMoP14) at Stanford last month. The mission of Social Media on Purpose is to help executives at nonprofits and other mission-driven organizations who are responsible [...]
I've been reading a lot of articles and posts lately that content marketing's role is to generate sales. That is one of the myths of content marketing - if we create it, we'll get sales. If you make generating sales the goal of your content, your content will appear trite and your voice comes off [...]
A few weeks ago I read an interesting article by Barry Feldman about whether content curation is news or noise. He made some good points. As he notes, "In the end, the acid test is to ascertain whether or not people like what you’re doing." That provides some of the backdrop of this article. When [...]
Do brands actually engage on Twitter? In my conversations with several people over the past month, the answer seems to be a resounding "not well". I hear "they are more interested in talking about themselves" a lot. Even though Social Media Examiner's 2013 Social Media Marketing Industry Report states that 88% of marketers want to [...]
I write a lot about customer experience, and that customers are smarter now and are in control of the conversation. I was happy to read a similar opinion from Brett Adamson, co-author of The Challenger Sale, who gave the opening keynote at Content2Conversion Conference last week. A recap of his talk is nicely presented in [...]
With the availability of data for analytics plus an aggressive push for thought-provoking and relevant content to help buyers, there is a dynamic change going on in marketing organizations causing a shift from a traditional marketing engine to a customer one. There are significant strides being made that sales and marketing lines are blurring for [...]
I had a discussion recently about online relationship building. The gist of the discussion: With the rise of social media, the rules of relationship building with journalists (or anyone, really) have not really changed, but people often get bold pitching. Has social media made us so lazy that we have forgotten the rules about good [...]
I recently asked a marketing director about customer testimonials on his company website. He openly said, "The testimonials aren't real, I made them up. Everybody else does it, so why can't we?" My second thought, after "Two wrongs don't make a right," was "Aren't you in the business of building trust? What does that say [...]
In addition to my role at M4 Communications, I am also a math and science tutor. Lately, I've been doing a lot of chemistry tutoring and one periodic table, Mendeleev's, is usually all I can handle. Dmitri Mendeleev, a russian chemist, found that if he put elements in their correct places in the table, which [...]
Recently I was honored to be the guest on one of Content Marketing Institute's #CMWorld chats, a weekly twitter chat (Tuesdays 12pm EST) that discusses content marketing. That day, we discussed Niche Content Marketing. Check out the full transcript of that chat. Are you a mass marketer or a niche marketer? Would you be surprised [...]
I recently read an article in which the author suggested focusing on reviews instead of case studies. The author cited research that indicated that 73% of marketers use case studies, and 65% feel they are an effective tactic. He also cited Demand Gen Report's 2013 B2B Content Preferences Survey that stated 92.6% of the respondents [...]
Recently, I read CMSwire.com's post about IDC's 2014 predictions for CMO's with very keen interest. As the digital economy evolves so does the role of the CMO. 10 predictions for the changing role of the CMO were cited. A few of the predictions particularly stood out for me. "By 2020, the marketing function in leading [...]
I remember when Bill Lee's post in Harvard Business Review came out in August 2012. There was outrage in the marketing community. Well, how could there not be outrage? The title of his post was "Marketing Is Dead". He was right - traditional marketing is dead. This is where I diverge. Mr. Lee notes "Traditional [...]
I read a blog post today by someone stating that going viral was their goal and is the goal of many others. Is going viral really your goal? A lot of entertainment content creators ask me how they can go viral. Their expectation is that they want to publish content today so they can go viral [...]
I remember an old phrase from the 1980's called "MBWA", Managing By Walking Around. The premise was that managers needed to get out of their office and walk around the office to check with employees on the status of their work and the status of the company in general. It led me to think about [...]
President Sue Duris was quoted in B2B Lead Blog in November 2012. Even though that was two years ago, the subject matter is as vital today as it was in 2012. The message is in order to attract people to your website, blog, community or other location, you must be relevant and add value. Consider the [...]
I recently came across a post I wrote for Seeking Alpha entitled "Steve Jobs is NOT God". Did I catch you off guard? Is that a blasphemous comment? Some of the AAPL-ites on Seeking Alpha might think so, the non-fans would say absolutely not. I am a huge AAPL fan, customer and investor and I [...]
You did a good thing. You created content that earned you a new member into your online community. So, what's next? Plenty. You've got to keep them once you get them. Nurturing your online community takes many forms and requires a continuous time investment on your part to ensure your community members' voices are being [...]
Will Content Marketing earn you business?To this, I say it depends. To this, I say it depends. Let me give you some background to frame this post. I participate in a variety of Twitter chats. Not only do I enjoy the engagement, but I can learn and disseminate information, and give my creativity a workout. [...]
Recently Media Bistro published a post about the best times to post on a variety of social media channels. Included is a great infographic by the folks at Fannit. We've included it here: I see a post about the best times to post on social media every couple of months. In it, there is similar [...]
A positioning statement in its basic form answers who you are, what you do and why people should care about you. A well-worded positioning statement is the theme to all of your content, what ties your content together and is the “logline” of your brand story. And, of course, it must include your value proposition. [...]
Hello nonprofits. Welcome to 2014. We don't have a lot of time for people to get to know us. In fact, it takes people three seconds to determine whether they are interested in you. Nonprofits need to be laser-focused on their content and social marketing efforts to differentiate themselves from the others. Here are seven [...]
Simplicity is not simple. That statement comes off as being trite. But, it's true. One definition states simplicity is "clarity of expression". Apple Head of Design, Jonathan Ive, speaks of simplicity as not lack of clutter but rather bringing order and clarity to something. Looking deeper, simplicity for Buddhists focuses on only the essentials and [...]
Comments are very important. It's amazing how many bloggers are still on the fence about this. Comments on your blog equal feedback that your audience is giving you. Whether it is positive or negative feedback, embrace it. Why? -You will be perceived as a listener -You will be commended for caring about your business and [...]
There are a lot of Twitter chats out there. While it is great to chat, it is important to, as Pillar 2 of Character Counts! Six Pillars of Character teaches us, respect each other. What follows are some best practices for moderators and participants to keep in mind with Twitter chats. For Moderators 1. Promote [...]
In a sales person's mind, ABC stands for "Always Be Closing". We all remember Alec Baldwin's famous words in Glengarry Glen Ross... [youtube=http://www.youtube.com/watch?v=wVQPY4LlbJ4&w=420&h=315] We say ABC stands for Always. Be. Curious. Staying curious keeps us present to life, keeps our creative juices flowing, opens us to new opportunities. And, as Steve Jobs notes, his stumbling [...]
In a previous post entitled Are You Over-Gating Your Content, we wrote that marketers need to be careful with over-gating content. Gating content is perfectly appropriate within reason. However, you need to have an objective for doing so. Otherwise, you could end up fueling the fire by defeating your purpose and driving potential leads away. [...]
Gating your content means that for someone to receive your content, they have to give you their email address and other particulars to obtain the content. But, is over-gating your content a good tactic? If you gate everything and someone registers, do you immediately conclude that individual is a hot lead? Perhaps they are. Perhaps [...]
I was on Linked In recently reading and responding to an inquiry a nonprofit manager was asking in one of the groups I belong to on how to get the word out about their nonprofit. As you would guess, many gave a laundry list of "do this, do that" answers. While there were some great [...]
I read this amazing article about Sustainable Brands today. Whether you are a for-profit or nonprofit entity, you must build, nurture and extend your brand. Still answering these 3 questions in 30 seconds matters today more than ever - Who are you? What do you do? Why should I care? Most emphasis should be placed [...]
I used to think that the entertainment and technology industries were on opposite sides of the industry spectrum - they couldn’t be the furthest from each other. I felt that way about marketing within these two industries, too. Since I have been a marketer in both these arenas – I consider myself living at the [...]
Today, I read with interest Apple's public apology about their miscues with their maps program. This was very much out of character for Apple. If you recall, in 2010, the antenna in the iPhone 4 had some issues. That whole situation is now referred to as "antenna-gate". Steve Jobs didn't apologize for it. However, how [...]
What side of content do you prefer to play? Are you a content creator or content curator? Content Curation has become hot lately which is probably due to every Tom, Dick and Harry telling you that "content is king" and you must provide "value-added content" for your website visitors to trust you. They are right. [...]
Let's face it. You are a brand. What you communicate is your brand essence (your values, what you are all about). You can spin it to something else, but it always comes back to your brand essence. Brand is not about product. Its about values. Your values come across through your products. [youtube=http://www.youtube.com/watch?v=qjxacrSCYRE&w=420&h=315] Apple lives [...]
Today is two days away from the iPhone5 launch. So, we thought it would be interesting to see who you think has the goods to compete with Apple. Vote now. [polldaddy poll=6524146]
Digiday had a great post about how brands define engagement. Is the definition they provide in theory or practical? And, what if you don't have a top brand? Does the definition change? So, what say you?
Are you an effective tweeter? How do you grade yourself on Twitter? Be honest. Below is a quick checklist to make sure you are. How To Grade Yourself on Twitter 1. Do you listen? 2. Do you provide valuable, thought-provoking content? Do you make it easy for your followers to engage with you and [...]
If Joan Crawford was alive today, her "no more wire hangers!" might be transformed to "no more online submission forms!" Online submission forms serve their purpose...sometimes. The goal typically is to generate leads. However, a company should strongly consider the implications of having that form. Is it overkill? Is it not enough? This is something [...]
A corporate fact sheet should be a part of your media kit. A corporate fact sheet is a one-page snapshot of your business. While your logo should go on top of the page, the following sections should also be included in your corporate fact sheet: 1. Overview. Tell us who you are, what you do [...]
I remember writing about how to build an email list almost 10 years ago now and it puzzles me that people still are questioning whether they should build a list, rent a list or a purchase a list. Here's my updated take on the whole email list matter. 1. Organically-growing an email list is always [...]
I like to read. I'm like a sponge - I enjoy learning something new every day. I like to write, I'm a published writer and have written many blog posts for my own and other blogs. But, I have become a bit discouraged by many blogs I have read lately. I think some bloggers have [...]
A few years ago, I wrote an article about Win-Loss Analysis for Product Managers. This is an update of that article. Marketers need to show their internal and external customers the value they bring to the table. Internal customers you say? The first group is Sales. Marketing can go a long way to close the [...]
Ouya, a gaming console that runs on Android, scored a major win with their Kickstarter campaign. So how can you be effective on Kickstarter and achieve success? 1. To copy Stephen Covey, "begin with the end in mind" or in this case, begin with the audience, or the potential customer, in mind. Who is your audience? [...]
It takes a website visitor about 3 seconds to determine if you add value. Try this 3-second home page test. Go to any website's home page. In 3 seconds, can you answer the following questions - do you know who the company is (who), do you know what the company does (what) and does the [...]
I have been thinking about this koan Steve Jobs used when developing the first Mac - "Real Artists Ship". I couldn't agree more. As product people, we must produce. That means, plan, develop, launch and manage. Keeping to schedules is key. Like Gordon Gecko's famous line in Wall Street, "greed is good", "shipping is good". [...]
Welcome to the new home of M4 Communications and our blog. The blog will include discussions about Marketing, Branding, PR, Product Marketing, Technology, Communications and Entertainment and how we use all of them to navigate through our world. We hope you will take this journey with us and we can learn from each other. We [...]
