The 7th annual CX Day is on Tuesday, October 1, 2019. It's always an exciting time for me because it's when we celebrate customers, the customer experience (CX) profession, and each other. Last week, I was a guest on a twitter chat and I said just that, and we should treat every day as CX Day. [...]
CXDay celebration is on October 3, 2017. It's a time to celebrate customers and a time to reflect over the past year and realize just how far we've come. We've come quite a long way since the first CXDay in 2013: -Customer Experience (CX) is now a top priority for many companies, according to recent [...]
I've been reading posts about how Customer Experience is the new Marketing. Is it? The Difference Between Customer Experience and Marketing The definition of Marketing, per Merriam-Webster, is: "the process or technique of promoting, selling, and distributing a product or service" Dr. Philip Kotler defines Marketing as “the science and art of exploring, creating, and [...]
I write a lot about customer experience, and that customers are smarter now and are in control of the conversation. I was happy to read a similar opinion from Brett Adamson, co-author of The Challenger Sale, who gave the opening keynote at Content2Conversion Conference last week. A recap of his talk is nicely presented in [...]
