M4 Comm atomic research

Atomic Research and its Importance in User Research

User research has become much more vital. Organizations now realize how valuable research is to understanding behaviors and needs of users and taking those insights and making informed decisions to drive customer value and corporate growth.  Research must be organized and managed in such a way that it can be used to its fullest potential. [...]
Continue Reading
M4 Comm Value of Desk Research

How CX Teams Can Get the Most Value from Desk Research

When CX teams conduct customer and user research, they use everything in their tool kit to understand customers and this understanding informs on the decisions they make to improve customer experiences. Qualitative and quantitative research make up this understanding. There are two components to this research - desk, or secondary, research and primary research. Desk [...]
Continue Reading