By now, you've heard about the popularity of Influencer Marketing. It's so popular that many organizations are including influencer marketing initiatives into their marketing strategies. Linqia, in its The Value of Influencer Content 2017 report, cites that 86% of marketers use influencer marketing to add more power to their content marketing engines. The ROI is [...]
By Nicole Yuen It's the summer and as the weather heats up, it's a perfect time to "check-in" to ensure that your marketing is on fire to end 2014 with a bang. Use this 11-point checklist to ensure a successful mid-year marketing check-in and your marketing is on track. 1. Conduct a mid-year content audit. [...]
Last week I read a Wall Street Journal post by Jessica Livingston entitled "Why Startups Need to Focus on Sales, Not Marketing". While reading the post, I kept on remembering a line from one of my favorite films, Taps, where the lead character's father says to him, "Let me tell 'em it was growing pains [...]