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Archive | online reviews

Are Case Studies and Product Reviews Still Viable?

by Sue Duris in Content Marketing 0
I recently read an article in which the author suggested focusing on reviews instead of case studies. The author cited research that indicated that 73% of marketers use case studies, and 65% feel they are an effective tactic. He also cited Demand Gen Report's 2013 B2B Content Preferences Survey that stated 92.6% of the respondents [...]
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