win/loss analysis Archives - M4 Communications

Conduct Win-Loss Analysis With Purpose for CX Success

by Sue Duris in Customer Experience, Win/Loss Analysis 0

I've written about how the Customer Experience (CX) responsibility does not lie in one group, rather it is an all-encompassing organizational endeavor. According to Wootric, the best way to ensure a sound CX program is when companies take a cross-functional team approach. Sales is a key part of that cross-functional team approach. Sales contributes to CX in [...]

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How To Conduct Win-Loss Analysis To Achieve Strategic Growth (Part II)

by Sue Duris in Customer Experience, Marketing, Sales, Win/Loss Analysis 0

In Part I of "How To Conduct Win-Loss Analysis To Achieve Strategic Growth", I discussed the pre-interview and interview phases of Win-Loss Analysis. The post-interview phase is the most important element of the Win-Loss Analysis process. During this phase, you will gain insights on how to actually improve your processes, and as a result, better [...]

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