I was doing some LinkedIn research this week and noticed a colleague I hadn’t engaged with in years was living in my old hometown. Being curious, I asked him about it and where he lived. That simple exchange brought back a flood of memories — the fun our family had, time with friends, summers at [...]
Prior to social media and digital tools, it was a challenge to understand who the customer was and what they wanted to satisfy their needs. Even with all the social and digital tools to help us get close to customers, learn from and listen to them, and engage with them, we still are behind to [...]
Until recently, getting a prospect’s attention was kind of a crapshoot. We had to depend on our own guesstimates of what the buyer wanted, buy analyst reports to get a general idea of the market and competition or rely on competitive and market intelligence from sales. Fast forward to today. We have a variety of [...]
