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Archive | changing role of the cmo

10 Predictions on the Changing Role of the CMO

by Sue Duris in Marketing 0
Recently, I read CMSwire.com's post about IDC's 2014 predictions for CMO's with very keen interest. As the digital economy evolves so does the role of the CMO. 10 predictions for the changing role of the CMO were cited. A few of the predictions particularly stood out for me. "By 2020, the marketing function in leading [...]
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