how diversity and inclusion drive employee engagement

How Diversity and Inclusion Drive Employee Engagement

While I write and speak about customer experience, I write and speak about diversity and inclusion, too. One thing is clear. Diversity and Inclusion is a business issue and it is linked to Employee Engagement. In fact, diversity and inclusion drive employee engagement. Let's look at some data points. The Numbers Have It —Gender-diverse companies are [...]
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new-marketing

Is Customer Experience the New Marketing in 2017?

I've been reading posts about how Customer Experience is the new Marketing. Is it? The Difference Between Customer Experience and Marketing The definition of Marketing, per Merriam-Webster, is: "the process or technique of promoting, selling, and distributing a product or service" Dr. Philip Kotler defines Marketing as “the science and art of exploring, creating, and [...]
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