wo boxers sparring in boxing ring representing product-led growth vs customer-led growth strategy debate

Product-Led Growth vs. Customer-Led Growth: Why the Real Winner is Getting Your Strategy Right

by Sue Duris in Customer Experience, Customer-Led Growth, Growth, Product-Led Growth 3
I've spent the better part of two decades helping organisations navigate growth strategies—from Silicon Valley SaaS startups to global financial institutions. And if there's one thing I've learned, it's that the most heated debates in business often miss the most important point entirely. The product-led growth (PLG) vs. customer-led growth (CLG) conversation is no exception. [...]
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Monetize M4 NPS 8

Go the Distance with NPS to Drive Corporate Growth

by Sue Duris in Analytics, churn, Customer Experience, Metrics, Metrics, net promoter score, Retention, Voice of the Customer 0
Net Promoter Score (NPS) has been a hot topic ever since it was developed 15 years ago. Depending on what side of the fence you're on, you might or might not hold a lot of value in the metric. Recently I participated with some of my customer experience colleagues in a blog post discussion of [...]
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