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Archive | win

Win-Loss Analysis for Marketers

by Sue Duris in Marketing, Product Marketing, Sales 0
A few years ago, I wrote an article about Win-Loss Analysis for Product Managers. This is an update of that article. Marketers need to show their internal and external customers the value they bring to the table. Internal customers you say? The first group is Sales. Marketing can go a long way to close the [...]
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