B2B Archives

One Number Can’t Tell You Where Your Business Is Going

by Sue Duris in B2B Growth, CX Strategy 0

Ask many SaaS leaders how the business is doing, and you'll get a number. NPS. Net revenue retention. Maybe the Rule of 40. One figure, offered as a verdict on the health of the whole company. It's an understandable habit — but a dangerous way to steer, because no single metric is complete enough to [...]

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Are You Managing By Walking Around?

by Sue Duris in B2B, Content Strategy 0

I remember an old phrase from the 1980's called "MBWA", Managing By Walking Around. The premise was that managers needed to get out of their office and walk around the office to check with employees on the status of their work and the status of the company in general. It led me to think about [...]

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