Content Marketing Archives

Are You A Content Creator or Content Curator?

by Sue Duris in Blogging, Content Marketing 2

What side of content do you prefer to play? Are you a content creator or content curator? Content Curation has become hot lately which is probably due to every Tom, Dick and Harry telling you that "content is king" and you must provide "value-added content" for your website visitors to trust you. They are right. [...]

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No More Online Submission Forms

by Sue Duris in Content Marketing, Lead Generation, Marketing 0

If Joan Crawford was alive today, her "no more wire hangers!" might be transformed to "no more online submission forms!" Online submission forms serve their purpose...sometimes. The goal typically is to generate leads. However, a company should strongly consider the implications of having that form. Is it overkill? Is it not enough? This is something [...]

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