There are many opinions about content gating these days. There have been LinkedIn Group discussions about it as well as blog posts debating or trying to visualize it. I recently asked marketers on a LinkedIn Group discussion about content gating. I posed three questions - (1) Are you gating content? (2) What content types do you [...]
Digiday had a great post about how brands define engagement. Is the definition they provide in theory or practical? And, what if you don't have a top brand? Does the definition change? So, what say you?
If Joan Crawford was alive today, her "no more wire hangers!" might be transformed to "no more online submission forms!" Online submission forms serve their purpose...sometimes. The goal typically is to generate leads. However, a company should strongly consider the implications of having that form. Is it overkill? Is it not enough? This is something [...]