You’ve read about the benefits of content marketing. You’ve even read case studies of companies who have achieved amazing success using content marketing in their overall marketing strategy.
But, are you convinced content marketing will help your small business?
Did you know that Content Marketing is the number #1 strategy used by marketers?
It’s not shocking considering in a joint 2014 B2B study conducted by Content Marketing Institute and MarketingProfs, 93% of the B2B marketers surveyed said they used content marketing. And, in a similar B2C study in 2014, 90% of B2C marketers surveyed said they were using content marketing.
In addition, research has shown that Content Marketing is about 2/3 the cost of traditional customer acquisition methods, and generates about 3 times as many leads.
And, conversion rates for organizations using content marketing is 6-7 times higher.
Content Marketing Benefits for Small Businesses
Content Marketing is vital for small businesses because:
1. Small businesses do not have as many resources as mid-sized and large organizations and they need to make an impact today.
Content Marketing can help position you (in your own vertical, as well as in a more broader sense) as a thought leader. Remember that before someone will do business with you, they need to trust you. Content Marketing enables you to build relationships and trust with your audience, which will help you convert visitors to leads to customers.
Content Marketing isn’t an all-or-nothing proposition. You don’t have to make a huge investment to see content marketing benefits. You can start big or start small and build your content marketing up gradually. It’s up to you and it depends on your goals.
2. Small businesses need innovative means to cut through the clutter to raise awareness, generate interest, build desire and cause a buyer to take action.
It has been proven that conversion rates are better and quicker with content marketing. This is because as you are developing relationships with your prospects, you are learning their likes and dislikes, pains, motivators, and needs and wants. You create content that they want and as a result, they want to have a relationship with you.
Small businesses can be quite innovative in the content types and distribution methods they choose. The sky’s the limit.
It’s also important that businesses get to know their buyers beforehand because your buyers have completed 60% of their buyer journey before contacting you. Using content marketing to help them make intelligent decisions before they need to make those decisions will earn you points.
Ready to take the content marketing plunge or still not sure?
M4 Communications provides organizations with a free initial consultation where we analyze your business and help you determine the content marketing plan that is right for you.
To get things rolling, click our Contact Us tab today for a free consultation.