It takes a website visitor about 3 seconds to determine if you add value.
Try this 3-second home page test.
Go to any website‘s home page. In 3 seconds, can you answer the following questions – do you know who the company is (who), do you know what the company does (what) and does the company communicate to you why you should care (why)?
Now look at your home page.
Does your home page answer the same questions in the same time?
If your home page does not answer who, what and why in 3 seconds, you are losing potential leads who could convert to customers.
This home page test should be conducted regularly so you are providing an optimum experience to your website visitors.