Comments are very important. It's amazing how many bloggers are still on the fence about this. Comments on your blog equal feedback that your audience is giving you. Whether it is positive or negative feedback, embrace it. Why? -You will be perceived as a listener -You will be commended for caring about your business and [...]
I was on Linked In recently reading and responding to an inquiry a nonprofit manager was asking in one of the groups I belong to on how to get the word out about their nonprofit. As you would guess, many gave a laundry list of "do this, do that" answers. While there were some great [...]
What side of content do you prefer to play? Are you a content creator or content curator? Content Curation has become hot lately which is probably due to every Tom, Dick and Harry telling you that "content is king" and you must provide "value-added content" for your website visitors to trust you. They are right. [...]
If Joan Crawford was alive today, her "no more wire hangers!" might be transformed to "no more online submission forms!" Online submission forms serve their purpose...sometimes. The goal typically is to generate leads. However, a company should strongly consider the implications of having that form. Is it overkill? Is it not enough? This is something [...]
It takes a website visitor about 3 seconds to determine if you add value. Try this 3-second home page test. Go to any website's home page. In 3 seconds, can you answer the following questions - do you know who the company is (who), do you know what the company does (what) and does the [...]