relationships Archives

The Five Steps That Will Ensure PR Success For Your Startup

by Sue Duris in PR, Startups 0

The startup world is very exciting. It is also very challenging. All you have to do is watch a few episodes of HBO’s “Silicon Valley” to see it in action. Similar adjectives can be used to define startup PR. Exhilarating, yet frustrating. You are regularly changing on a dime, which requires you to create a [...]

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Empathy is a Marketer’s Most Important Trait

by Sue Duris in Relationship Building 0

Marketers, remember the old acronym that defined a marketer’s job? AIDA. Our task was to generate awareness, create interest, build desire, and cause a buyer to take action to purchase a product. Until recently, getting a prospect’s attention was kind of a crap shoot. Marketers had to depend on their own guesstimates of what the [...]

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