The startup world is very exciting. It is also very challenging. All you have to do is watch a few episodes of HBO’s “Silicon Valley” to see it in action. Similar adjectives can be used to define startup PR. Exhilarating, yet frustrating. You are regularly changing on a dime, which requires you to create a [...]
I had a discussion recently about online relationship building. The gist of the discussion: With the rise of social media, the rules of relationship building with journalists (or anyone, really) have not really changed, but people often get bold pitching. Has social media made us so lazy that we have forgotten the rules about good [...]
A corporate fact sheet should be a part of your media kit. A corporate fact sheet is a one-page snapshot of your business. While your logo should go on top of the page, the following sections should also be included in your corporate fact sheet: 1. Overview. Tell us who you are, what you do [...]