I had a wonderful time in October participating as ICMI's first guest on it's new show, First Friday Fireside Chat. You guessed it - the show is on the first Friday of each month on Facebook. The show covers all things customer service and beyond. We talked about customer experience (CX). I was asked about [...]
A positioning statement in its basic form answers who you are, what you do and why people should care about you. A well-worded positioning statement is the theme to all of your content, what ties your content together and is the “logline” of your brand story. And, of course, it must include your value proposition. [...]
Are you an effective tweeter? How do you grade yourself on Twitter? Be honest. Below is a quick checklist to make sure you are. How To Grade Yourself on Twitter 1. Do you listen? 2. Do you provide valuable, thought-provoking content? Do you make it easy for your followers to engage with you and [...]
