Skip to content
  • Home
  • About
  • The Holy Trinity of Growth
  • Solutions
  • Speaking
  • Insights
  • Work With Us
  • Contact Us
M4 Communications

Archive | value

M4 brand self entitlement man

How To Get Beyond the Brand Self-Entitlement Problem

by Sue Duris in Customer Centricity, Customer Experience, Growth 0
I had a wonderful time in October participating as ICMI's first guest on it's new show, First Friday Fireside Chat. You guessed it - the show is on the first Friday of each month on Facebook. The show covers all things customer service and beyond. We talked about customer experience (CX). I was asked about [...]
Share
Tweet
Share
0 Shares
Continue Reading

Do You Have a Positioning Statement? I Mean, A Good One?

by Sue Duris in Branding, Content Marketing, Marketing 0
A positioning statement in its basic form answers who you are, what you do and why people should care about you. A well-worded positioning statement is the theme to all of your content, what ties your content together and is the “logline” of your brand story. And, of course, it must include your value proposition. [...]
Share
Tweet
Share
0 Shares
Continue Reading
grade-yourself-on-Twitter

How to Grade Yourself on Twitter in 10 Seconds

by Sue Duris in Social Media 0
Are you an effective tweeter? How do you grade yourself on Twitter? Be honest. Below is a quick checklist to make sure you are.   How To Grade Yourself on Twitter 1. Do you listen? 2. Do you provide valuable, thought-provoking content? Do you make it easy for your followers to engage with you and [...]
Share
Tweet
Share
0 Shares
Continue Reading

Subscribe / Connect

Sign up for email updates to receive the latest insights and news direct to your inbox. Your privacy is important to us so we will never SPAM you or share your email information.

© 2025 M4 Communications. All Rights Reserved.

info@m4comm.com