The Importance of Social Media In Branding

Creating and implementing an effective social media strategy is the key to global brand awareness and support for nonprofits and causes was the theme of Social Media on Purpose 2014 (#SMoP14) at Stanford last month. The mission of Social Media on Purpose is to help executives at nonprofits and other mission-driven organizations who are responsible [...]
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How To Get Great Testimonials

Seven Ways to Get Great Customer Testimonials

I recently asked a marketing director about customer testimonials on his company website. He openly said, "The testimonials aren't real, I made them up. Everybody else does it, so why can't we?" My second thought, after "Two wrongs don't make a right," was "Aren't you in the business of building trust? What does that say [...]
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On Twitter Chats

There are a lot of Twitter chats out there. While it is great to chat, it is important to, as Pillar 2 of Character Counts! Six Pillars of Character teaches us, respect each other. What follows are some best practices for moderators and participants to keep in mind with Twitter chats. For Moderators 1. Promote [...]
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