Chief Customer Officer Archives

Five Customer Experience Trends to Drive Value in 2025

by Sue Duris in Accessibility, Artificial Intelligence, Chief Customer Officer, Chief Marketing Officer, Contact Center, Customer Experience, Emotion, Employee Experience, Inclusion, Marketing 0

Welcome to M4 Communications' Five Customer Experience Trends to Drive Value in 2025. Before we dive into the Five Customer Experience Trends to Drive Value in 2025, I want to start with a story. I recently had a similar experience to the scenario below. I tried many times to connect to a live agent, it [...]

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The Chief Customer Officer is Vital to Your Business

by Sue Duris in Chief Customer Officer, Customer Experience, Voice of the Customer 0

I cringe when I hear Marketing should own the customer experience. Two recent reports appear to back up this claim though. A report from the Economist Intelligence Unit and Marketo revealed 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020. Walker Info released a report that says [...]

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