Five Customer Experience Trends to Drive Value in 2025

Welcome to M4 Communications' Five Customer Experience Trends to Drive Value in 2025. Before we dive into this year's trends, I want to start with a story. I recently had a similar experience to the scenario below. I tried many times to connect to a live agent, it was painful, and after a multitude of [...]
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The Chief Customer Officer is Vital to Your Business

I cringe when I hear Marketing should own the customer experience. Two recent reports appear to back up this claim though. A report from the Economist Intelligence Unit and Marketo revealed 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020. Walker Info released a report that says [...]
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