In my recent CMSWire article, I wrote about how AI search is becoming the new gatekeeper in B2B buying — how buyers are using tools like ChatGPT and Perplexity to research vendors before ever visiting a website, and how the buying decision is increasingly happening before you know a prospect exists. If you haven't read it, [...]
A contact center director I spoke with recently was proud of her team's AI rollout. Automated routing, real-time agent assist, call summarization — the works. Six months in, customer satisfaction scores were trending upward and handle times were down. Then one of her AI-powered chat agents told a visibly distressed customer to "try to look [...]
We've had several conversations recently with CX leaders that got us thinking. Their AI chatbots were handling thousands of interactions successfully—until one told a frustrated customer to "calm down." Sound familiar? You're not alone. This scenario is playing out in organizations worldwide, and it's exactly why responsible AI governance has moved from "nice to have" [...]
We've had several recent conversations with brands that got us thinking. They were frustrated because their customer service team was drowning in repetitive inquiries while their customers were getting increasingly impatient with response times. Sound familiar? This scenario is playing out across the globe, and it's exactly why artificial intelligence (AI) has moved from "nice [...]
Welcome to M4 Communications' Five Customer Experience Trends to Drive Value in 2025. Before we dive into the Five Customer Experience Trends to Drive Value in 2025, I want to start with a story. I recently had a similar experience to the scenario below. I tried many times to connect to a live agent, it [...]
