product Archives - M4 Communications

How Can You Be Effective On Kickstarter?

Ouya, a gaming console that runs on Android, scored a major win with their Kickstarter campaign. So how can you be effective on Kickstarter and achieve success? 1. To copy Stephen Covey, "begin with the end in mind" or in this case, begin with the audience, or the potential customer, in mind. Who is your audience? [...]

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Real Artists Ship

by Sue Duris in Product Marketing 1

I have been thinking about this koan Steve Jobs used when developing the first Mac - "Real Artists Ship". I couldn't agree more. As product people, we must produce. That means, plan, develop, launch and manage. Keeping to schedules is key. Like Gordon Gecko's famous line in Wall Street, "greed is good", "shipping is good". [...]

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