A Marketer’s ABC

In a sales person’s mind, ABC stands for “Always Be Closing”.

We all remember Alec Baldwin’s famous words in Glengarry Glen Ross


We say ABC stands for Always. Be. Curious.

Staying curious keeps us present to life, keeps our creative juices flowing, opens us to new opportunities. And, as Steve Jobs notes, his stumbling into things, such as a calligraphy class, by following “my curiosity and intuition turned out to be priceless later on” because that calligraphy class led to the beautiful fonts in the original Macintosh and Apple‘s products today.

Always. Be. Curious. You never know what you might find.

2 Replies to “A Marketer’s ABC”

  1. They say curiosity killed the cat but I just think it was a stupid cat! An open mind is the key to new, perhaps life-altering discoveries.

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