I recently came across a post I wrote for Seeking Alpha entitled "Steve Jobs is NOT God". Did I catch you off guard? Is that a blasphemous comment? Some of the AAPL-ites on Seeking Alpha might think so, the non-fans would say absolutely not. I am a huge AAPL fan, customer and investor and I [...]
A positioning statement in its basic form answers who you are, what you do and why people should care about you. A well-worded positioning statement is the theme to all of your content, what ties your content together and is the “logline” of your brand story. And, of course, it must include your value proposition. [...]
Simplicity is not simple. That statement comes off as being trite. But, it's true. One definition states simplicity is "clarity of expression". Apple Head of Design, Jonathan Ive, speaks of simplicity as not lack of clutter but rather bringing order and clarity to something. Looking deeper, simplicity for Buddhists focuses on only the essentials and [...]
In a sales person's mind, ABC stands for "Always Be Closing". We all remember Alec Baldwin's famous words in Glengarry Glen Ross... [youtube=http://www.youtube.com/watch?v=wVQPY4LlbJ4&w=420&h=315] We say ABC stands for Always. Be. Curious. Staying curious keeps us present to life, keeps our creative juices flowing, opens us to new opportunities. And, as Steve Jobs notes, his stumbling [...]
I have been thinking about this koan Steve Jobs used when developing the first Mac - "Real Artists Ship". I couldn't agree more. As product people, we must produce. That means, plan, develop, launch and manage. Keeping to schedules is key. Like Gordon Gecko's famous line in Wall Street, "greed is good", "shipping is good". [...]
Welcome to the new home of M4 Communications and our blog. The blog will include discussions about Marketing, Branding, PR, Product Marketing, Technology, Communications and Entertainment and how we use all of them to navigate through our world. We hope you will take this journey with us and we can learn from each other. We [...]
