Simplicity is not simple. That statement comes off as being trite. But, it's true. One definition states simplicity is "clarity of expression". Apple Head of Design, Jonathan Ive, speaks of simplicity as not lack of clutter but rather bringing order and clarity to something. Looking deeper, simplicity for Buddhists focuses on only the essentials and [...]
Comments are very important. It's amazing how many bloggers are still on the fence about this. Comments on your blog equal feedback that your audience is giving you. Whether it is positive or negative feedback, embrace it. Why? -You will be perceived as a listener -You will be commended for caring about your business and [...]
In a sales person's mind, ABC stands for "Always Be Closing". We all remember Alec Baldwin's famous words in Glengarry Glen Ross... [youtube=http://www.youtube.com/watch?v=wVQPY4LlbJ4&w=420&h=315] We say ABC stands for Always. Be. Curious. Staying curious keeps us present to life, keeps our creative juices flowing, opens us to new opportunities. And, as Steve Jobs notes, his stumbling [...]
I used to think that the entertainment and technology industries were on opposite sides of the industry spectrum - they couldn’t be the furthest from each other. I felt that way about marketing within these two industries, too. Since I have been a marketer in both these arenas – I consider myself living at the [...]
Today is two days away from the iPhone5 launch. So, we thought it would be interesting to see who you think has the goods to compete with Apple. Vote now. [polldaddy poll=6524146]
Digiday had a great post about how brands define engagement. Is the definition they provide in theory or practical? And, what if you don't have a top brand? Does the definition change? So, what say you?
Welcome to the new home of M4 Communications and our blog. The blog will include discussions about Marketing, Branding, PR, Product Marketing, Technology, Communications and Entertainment and how we use all of them to navigate through our world. We hope you will take this journey with us and we can learn from each other. We [...]