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Archive | Lead Nurturing

Content Marketers: Are You the Utility Player of Your Team?

To many people, Labor Day signifies the end of summer. To me, the changing season, such as the weather cooling down or leaves changing color, football and baseball playoffs signify the end of summer. Baseball playoffs start on September 30th this year. In baseball, the “utility” player, by definition, is one who can play many […]

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Why Marketers Must Think Different About Content Gating

There are many opinions about content gating these days. There have been LinkedIn Group discussions about it as well as blog posts debatingĀ or trying to visualize it. I recently asked marketers on a LinkedIn Group discussion about content gating. I posed three questions – (1) Are you gating content? (2) What content types do you […]

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Is Sales Dead?

I remember when Bill Lee’s post in Harvard Business Review came out in August 2012. There was outrage in the marketing community. Well, how could there not be outrage? The title of his post was “Marketing Is Dead”. He was right – traditional marketing is dead. This is where I diverge. Mr. Lee notes “Traditional […]

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