Simplicity is not simple.

That statement comes off as being trite. But, it’s true.

One definition states simplicity is “clarity of expression”.

Apple Head of Design, Jonathan Ive, speaks of simplicity as not lack of clutter but rather bringing order and clarity to something.

Looking deeper, simplicity for Buddhists focuses on only the essentials and clears away distractions so the soul’s purpose can be heard and a path to honor and live it can be created. Focus must be on only what is important for the journey along this path to lead to success. Gratitude and humility are important for this journey. And, it is very important to focus on the present, respect the past, and be grateful for the future.

Steve Jobs said “that’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple…People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.”

In starting and growing a business, we all want to incorporate many different layers so we can provide an enjoyable experience for many people. That’s an honorable goal however it is not honoring yourself, your business, your customers or your potential customers.

You must be clear with your mission, vision and values so people know exactly who you are, what you can do and how you can help them. Then, you must focus on these key messages to be remembered. Paying attention to focus and clarity will bring order to your business and lead you to simplicity. That’s how strong brands are built and survive.

What are you doing today to simplify your business tomorrow?

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