Somewhere in most organizations right now, a CX team is under pressure to move faster on AI. A competitor launched something. A board member read an article. The tools are impressive, the demos are slick, and the message from above is some version of: why aren't we doing this yet? So, the question on the table [...]
President Sue Duris was quoted in B2B Lead Blog in November 2012. Even though that was two years ago, the subject matter is as vital today as it was in 2012. The message is in order to attract people to your website, blog, community or other location, you must be relevant and add value. Consider the [...]
Welcome to the new home of M4 Communications and our blog. The blog will include discussions about Marketing, Branding, PR, Product Marketing, Technology, Communications and Entertainment and how we use all of them to navigate through our world. We hope you will take this journey with us and we can learn from each other. We [...]