If Joan Crawford was alive today, her "no more wire hangers!" might be transformed to "no more online submission forms!" Online submission forms serve their purpose...sometimes. The goal typically is to generate leads. However, a company should strongly consider the implications of having that form. Is it overkill? Is it not enough? This is something [...]
I remember writing about how to build an email list almost 10 years ago now and it puzzles me that people still are questioning whether they should build a list, rent a list or a purchase a list. Here's my updated take on the whole email list matter. 1. Organically-growing an email list is always [...]
A few years ago, I wrote an article about Win-Loss Analysis for Product Managers. This is an update of that article. Marketers need to show their internal and external customers the value they bring to the table. Internal customers you say? The first group is Sales. Marketing can go a long way to close the [...]
Ouya, a gaming console that runs on Android, scored a major win with their Kickstarter campaign. So how can you be effective on Kickstarter and achieve success? 1. To copy Stephen Covey, "begin with the end in mind" or in this case, begin with the audience, or the potential customer, in mind. Who is your audience? [...]
It takes a website visitor about 3 seconds to determine if you add value. Try this 3-second home page test. Go to any website's home page. In 3 seconds, can you answer the following questions - do you know who the company is (who), do you know what the company does (what) and does the [...]
Welcome to the new home of M4 Communications and our blog. The blog will include discussions about Marketing, Branding, PR, Product Marketing, Technology, Communications and Entertainment and how we use all of them to navigate through our world. We hope you will take this journey with us and we can learn from each other. We [...]
